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Beer Advocacy
The Beer Advocacy subcommittee has developed a presentation that will enable Beer Distributors and Suppliers to leverage key selling propositions about the beer category at retail.  It is a useful tool for any Beer Distributor or Supplier to present as a whole or as part of a more localized market-specific presentation to the Retail tier customers.  It is the “Why More Beer” story.
The presentation is updated on a quarterly basis with current Nielsen information and is available for general use.
George Ward and Eric Dresbach
Name Type Date Description
Beer Advocacy Introduction PDF Document 2010 – June Beer Advocacy Introduction
Why More Beer - Summary PDF Document 2011 – July Why More Beer Summary: What retailers need to do to capitalize on the beer opportunity
Why More Beer - Presentation PowerPoint Presentation 2011 – July Why More Beer: To portray the value of the Beer category to retailers