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Joe Whitney
Director of Sales & Marketing
Sierra Nevada Brewing Company
 
 
 
1075 East 20th Street
Chico, CA 95928
530-893-3520
 
 
 
Joe Whitney has been the Director of Sales & Marketing at Sierra Nevada Brewing Co. since 2006.  He has led the company’s renewed focus on brand and sales support helping to reinvigorate sales and position Sierra Nevada as a leader in the craft segment.  He has led a variety of new product innovation, most notably the company’s first year-round seasonal program and Torpedo Extra IPA, the country’s top selling IPA brand. 
Prior to joining Sierra Nevada Mr. Whitney was the National Sales Manager for New Belgium Brewing Co where he led expansion into Southern California and the Midwest.  Prior to that he spent 13 years at the Boston Beer Company in a variety of sales and marketing roles last serving as Director of New Products where he created the Twisted Tea brand.