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Introduction
Tamarron Consulting commissioned the Independent Council on 3-tier Dynamics to address current industry wide opportunities surfaced through its Malt Beverage Supplier Performance Survey.  These opportunities are industry based and as such are not specific to any one company or tier.  They address tier relationships, responsibilities and accountabilities that impact overall industry performance.  The initial members of the Council represent a cross-section of Tamarron’s long standing Supplier and Distributor customers, as well as recognized third-party experts in the retail tier.  This diverse collection of senior industry leaders from across the tiers ensure that collaborative recommendations are developed to address the identified opportunities while promoting alignment between the tiers.
The Council indentifies and addresses opportunities through various multi-tier sub-committees.  Recommendations developed by the Council will be made available to Suppliers, Distributors and Retailers throughout the industry.